The Benefits of Taking Your Business to Facebook

People are saying Facebook is dying because of the news feed algorithm. They're saying it's becoming harder and harder to get more Likes on Facebook. Some "experts" are saying it's not necessary to even have a Facebook business page.

We disagree and here’s why.

• Facebook has 2.5 Billion Users

With over 2.5 billion users, Facebook is one of the largest social media platforms to attract new clients and drive brand awareness. About 1.66 billion users log onto Facebook daily giving your brand opportunities to engage with customers 24/7. As the site continues to grow in users (by about 8% each year), why not take your marketing to Facebook?

• Creating an Account is Free

Facebook allows you to start a business account free-of-charge. That’s right – $0. Without an account “start-up” expense, your brand is free to create and publish relevant posts for billions of users to access without the need for hefty advertising costs.

• People are Talking About You Anyways

When it comes to any social media platform, customers and followers are talking about you. And, without a platform on that social channel, you’re missing out on the conversation and potentially creating a funnel of negative press online. With a Facebook business account, you’re owning the conversation, narrative of your brand, and creating a platform where you can respond to negative feedback.

• Multimedia Versatility Boosts Site Traffic 

With videos, boomerangs, photos, links, or documents, posting a mix of content makes it easy to show off products and events in unique ways. We always suggest adding content with external links to your webpage or products to help drive online customer traffic and boost sales. Or, showcase your videos from YouTube for a cross channel promotion. Either way, mixing up your social platforms and cross-posting can help drive customers and followers to content they might not have known existed otherwise.

• Build Your Brand’s Reputation & Dependability

Frequent business-to-consumer interaction will help keep your customers engaged and increase your brand’s dependability and reputation. From sharing, liking, commenting and reposting to private messaging through the Facebook Messenger App, you can build better relationships with followers and more engagement. When customers know they can rely on a response, they feel prioritized by your company and are three times more likely to recommend your brand to others.

Pro tip: Go to your profile settings and turn-on the “Notifications” feature to keep track of follower questions, feedback on products, or content preferences.

• Useful Platform Analytics

Ask any social media marketer, and they’ll tell you how daunting the task of constantly tracking your growth as a business on social media can be. But, not to worry, Facebook offers useful platform insights and analytics that break the numbers down for you. These insights give your company an understanding of which demographics are responding to your content, who to follow or unfollow, and which type of posts are making the greatest impact on customer engagement. With this information, you’re able to be more strategic with your content strategy and optimize engagement.

With easy accessibility and a variety of multimedia options, every business can take advantage of all Facebook offers. Take the two minutes today to set-up your business’ Facebook account; we can bet your brand’s awareness and sales will sky-rocket in the long-run. Need more questions answered? Reach out to Emily Martin Communications and Events. We’re always here to help our clients rock their social media game.