5 Tips to Revamp Your Instagram Bio

Like spotty Wi-Fi or a painfully slow internet connection, Instagram bio’s can also test your patience. In only a few words, viewers will have already seen enough to get a sense of what your Instagram is about. And, in our digital age of short attention spans, people will only glance at a profile for a few moments before deciding if it’s worthy of their time. 

So, how do you create a bio to ensure that viewers are not only engaged by what they first see, but they want to scroll down for more? These are 5 quick and easy tips for revamping your Instagram bio to leave your audience wanting more: 

Tip #1: Polish Your Profile Pic

Though appearances aren’t everything, your profile picture will still be the first thing viewers see. Before they learn anything else about you, or even read your bio, they want to know how you look. That is why it is essential to have a high-quality picture that showcases you or your brand at its absolute best. 

No matter the occupation or business, upload a high-resolution image of yourself or brand logo. This gives your profile a polished look right off the bat, and will encourage a viewer’s curiosity to read on. 

Tip #2: Find Your Niche

Ask yourself, “who am I?” Your Instagram bio should serve as a mission statement. It needs to reflect your goal, primary motivation and skill set. If you’re a chef or winery with a particular forté, incorporate that in your bio. By finding your niche, you help viewers understand a little bit more about you and up your chances at leaving a more profound and lasting impression.

Tip #3: Use Keywords

Don’t let your name be your only branding tool. Treat your bio like an instrument that you can perfectly tune to promote your mission or cause. And once you find your niche, you can easily determine your keywords. Keep it simple, clean-cut and to the point. 

We suggest nixing full sentences and only using descriptive words that give you a sense of who your brand is, your background and experiences, and your passion. Not only that, but use an important hashtag relevant to your brand especially a branded one, as well as your website. 

Tip #4: Increase Your Visibility

Using hashtags and links is the ideal way to increase your visibility. The more opportunities you give people to click, the more traction and attention your profile gets. And, if you have an Instagram Business account (recommended for ALL businesses), you can even share your location and utilize the shop icon feature. This is particularly helpful for local businesses, such as restaurants, boutiques, wineries, and so on. Location sharing is a great way to gain potential connections, and allows viewers another outlet to click and engage!

For every @hashtag or link on your profile, that’s one more way viewers can engage and feel like they are joining a cause or community. So, don’t let the chance to increase your clickability slip away! 

Tip #5: Create Highlights

Instagram Story Highlights not only make your profile more cohesive, they can potentially skyrocket engagement and profitability.

Keep in mind to optimize your story highlighi’s design should be an aesthetic that seamlessly draws together the purpose of your page, be visually appealing and have a keyword description that is relevant to your community and the stories within the highlight. There are plenty of apps to help you design your highlights like Highlight Cover & Logo Maker or Canva.

Every profile has a different goal and need depending on the nature of your business. However, these are just a few general tips to increase your visibility and instantaneously engage viewers. Instagram bio’s can be tricky; but, if you get them right, you can provide your brand the foundation it needs for ultimate success.